White Pass Updates – Travel Advisories
Jacqueline Taylor-Rose

Jacqueline Taylor-Rose

I would be honored to have your vote for the Southeast (Outside Juneau) Alaska Travel Industry Associate board seat.

My career in Alaska’s tourism industry started early when I first came to Skagway to work seasonally during high school and college. Starting in retail and food service, before moving on to work as an onboard passenger agent during my first years at the White Pass & Yukon Route starting in 2006; I have grown up in the industry. I worked my way through the ranks of the WP&YR Passenger Operations department taking on larger roles over the years. I was thrilled when I earned a year-round position as our Reservations Manager in 2012 and was promoted to head up the Marketing department in 2016.

During my time in my current role as Manager of Marketing & Product Development, I have overseen the implementation of the White Pass marketing plan, rebranding of wpyr.com, created an interpretive center at Lake Bennett, worked with various media outlets including Discovery Canada, formed relationships with our travel trade partners and managed a team of sales ambassadors. The variety of work the position allows has been a phenomenal growth opportunity and experience in the Alaska tourism industry.

I feel my time at White Pass will be a great benefit to the board if I were selected. Along with that experience , I have also stayed current with ATIA goings on, participated as a past president of Skagway’s local ATIA chapter and worked with various staff members at ATIA sponsored trade shows and marketing events. As a current member of both the ATIA Marketing Committe and the Skagway Visitor Department Board, I’ve grown to understand the diverse needs of our industry from both a community and statewide level. Despite these current struggles I believe our organization is resilient, and I look forward to continuing to work with each and every one of you to get through this trying time for Alaska tourism. Creative, strong, and capable members and businesses will see us through to the other side of this crisis. I would very much like to be a part of the team that sees our industry through to the better days ahead.

Thank you for considering me for the board and I hope to have your vote.

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